Tuesday, November 2, 2010

Tuesday November 2 homework

How does advertising influence consumption? 


In this modern world. Advertising play a very gigantic role. Even rural city also have papers and posters advertise for stuffs. TV, newspapers and computer are 3 places that u can find advertising on. Even now street, transportations, and airplanes have on themselves words, textures and images for advertising. That's why, advertising is so important for any cooperations or any industries. Because advertising is so popular that you can see it everywhere, customers may buy them if they see them. Advertising also works with consumption because they can warn the people that they are using to much resources and consequences if we are running out of resources. This makes we all have a better view for resources and do the consumption things better. No more wasting no matter you are so wealthy or not. 


Do you think citizens are sufficiently informed about the sustainability of our consumption habits? If not, how can we become more informed about sustainability issues?


Wealthy countries like America have lots of advertisement about sustainability but lots of them don't follow it and instead they don't even think about reduce their ecological footprint. Development countries like Vietnam doesn't talk much about sustainability issues but they do a good job on sustainability of their consumption habits.
Advertising is really popular now so we can pass the information to viewer. Advertisement has lots and lots of different kinds. Furthermore, each school can have lesson talking about sustainability. The government should encourage citizens to recycle things which help sustainability. 


Do you think these advertising techniques influence what you and your friends purchase?


Yes and indeed because advertising always talking and praising the good things about the theme that they are advertising about. It really brings out the good face of that item and after watching or looking at the advertisement, customers see how nice, how much benefit will they have if the bring home a BRAND NEW item. Without advertisement for that object, me and my friends wouldn't buy that thing maybe by it ugly appearance without knowing what it can do. Maybe we won't even know that object exist. 

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